Schapiro Group studies are junk science

I’ve been writing for months that “studies” done by the Schapiro Group (an Atlanta-based marketing research firm) are garbage, but I’m glad to see that an organization with a much louder voice than mine has come to the same conclusion.  It’ll be interesting to see how much, if at all, these findings are disseminated by the mainstream media.

 

4 Responses

  1. Thanks, Amanda! I’m really hoping the San Francisco Weekly article (which seems like it’s being heavily re-tweeted) spurs at least a few lazy reporters to look up blog articles like ours so they can understand how they’ve been duped.

  2. I recently did some digging into the financing of the Schapiro Group report myself. Please check it out🙂

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